Patagonia is a company that produces high-quality outdoor clothing so I wanted to create a direct mailer that is made for the adventurous type. The way I draw the audience in is with the “animated” headline which changes when opening and closing the mailer. When opening it, it tells you everything you need to know about their mission and clothing lines. It also directs viewers to the company website to learn more. It fits very well with their branding: adventurous and professional.