Two Guyz Pizza
Brand identity
The problem that I faced when rebranding Two Guyz Pizza, is that their current branding had trouble with visibility due to hierarchy misuse. I wanted them to stand out from their competition and did this by using a clear sans-serif font and adding character with the inverted “z” to create a slice of pizza in the negative space. I made a pizza pattern that I was able to bring into different branding elements to unify them.
With the Two Guyz Pizza campaign, which won an AdFed Gold and Judge’s Choice, I wanted to make something that would stand out and give the brand personality. I achieve this with bold lettering, puns, and vibrant colors to evoke a feeling in viewers and persuade them to buying pizza. The outcome is a unique, fun and modern pizza brand that will catch the eye of the viewers.
2020 JUDGE'S CHOICE AAF-CM
2020 GOLD AAF-CM
